The Morning Lowdown 03.10.11

»  Several Newsweek staffers have accepted the buyout packages offered to about one third of 90 employees. [The Cutline]

»  ProPublica GM Richard J. Tofel says that SEO’s goal is basically to direct searchers not to the information they seek but to where publishers want them to go. He also makes the case for why SEO is a trend that will eventually fade out and how, as a result, the quality of content will increase. [Nieman Journalism Lab]

»  China’s online music industry’s profits increase 14 percent in 2010 over the previous year, 90 percent of which came from mobile downloads. Seventy percent of mobile phone subscribers used music services that year. [TheNextWeb]

»  Ramping up its social media efforts, Demand Media (NYSE: DMD) has partnered with Buddy Media, a startup that makes software for managing Facebook pages. The technology will be integrated with Demand’s Pluck software. [Ad Age]