Today in Connected Consumer

This may not be of any real surprise, but Microsoft has end-of-lifed the Zune music player.  While the company will continue to keep the Zune brand alive around the media player and marketplace on things such as Window Phone, they are no longer going to be releasing new Zune players (the last of which was released in 2009).  I never understood why they didn’t double down on the Xbox brand rather then creating an entirely new brand, and maybe now they can put more wood behind the Xbox quiver. Sure, Xbox stands for gaming in many people’s minds, but at one point iPod and iTunes largely stood for music, now didn’t it?