Today in Social

Even though it’s the Ides, I’ll dispense with making a lame “praise/bury” gag at Microsoft’s expense. It seems it is the end of Zune hardware, though software and services may live on. Microsoft attempted to brand its music device as “social” way back in 2006, and introduced a music-oriented social network that never caught on way before Apple did its own. Indeed music discovery is a social experience for many, and Microsoft pioneered wireless legal file sharing, in one of the few honest attempts to use DRM to unlock new business models rather than lock down old ones. Lots of Zune’s UI lives on in Microsoft’s latest mobile software, but I’m not sure I’d advise using the brand for content services. For anyone that remembers, Zune probably connotes only a mud-brown MP3 player.