The Morning Lowdown 03-31-11

»  How is The Daily doing so far? 500,000 downloads, (perhaps) 75,000 regular users (not all of them paying subs, however). (Mixed Media; see paidContent’s coverage of The Daily’s reader numbers here.)
»  SK Telecom (NYSE: SKM) is considering a bid for Blockbuster (NYSE: BBI) (WSJ)
»  AOL (NYSE: AOL) says that large-format display ads from its Project Devil unit is commanding unheard-of CPMs of $60 and up. (Digiday)
»  The Daily’s audio comments: March 30’s “Greatest Hits” (NY Observer)
»  HuffPo co-founder explains the secrets of viral content (Venturebeat)
»  Malcolm Gladwell: Social media still not a big deal (GigaOM)
»  Publicis Groupe’s online trading desk for real-time bidding has started up in France. (Release)
»  In a rare show of “drama-free” retrans talks, LIN Media reached a new carriage deal with cable company Cox Communications one day ahead of a March 31 deadline. (Mediaweek)
»  NBC (NSDQ: CMCSA) Bay Area TV station scolded for turning Obama/iPad non-story into fake controversy. (Franklin Avenue via Romenesko)
»  Skype challenger Viber releases second version with free text messages and more. (Techcrunch)
»  Adobe (NSDQ: ADBE) makes Apple’s case that tablets are indeed for content creation, shows Photoshop on iPad. (Mobilized)
»  Autobytel gains direct data sales channel through eXelate. (Mediapost)