Video Ad Net TidalTV Raises $30 Million For Global Plans

Along with analytics providers, online video remains one of the hot places for VC firms to place their bets. That trend has already sent millions of dollars in funding to online video ad network TidalTV, which has just raised another $30 million round as it looks to expand internationally.
The Baltimore company’s third round was led by New Enterprise Associates (NEA) with additional backing from other existing investors Comcast (NSDQ: CMCSA) Interactive Capital and Valhalla Partners.
In Feb. 2010, TidalTV completed a $16 million second round; it had raised $15 million two years before.
There’s been a lot of activity in the online video space since TidalTV’s previous funding. Rival video ad net Tremor Media raised $40 million and then acquired streaming ad placement service ScanScout. Shortly after that, broadband ad net SpotXchange raised a $12 million round.
More recently, general ad tech services firm Collective acquired rich media marketing services provider Oggifinogi. This past week, Collective bought UK-based Web TV, which in addition to providing another layer of video-to-TV ad services, also promoted that New York-based company’s international expansion as well.
TidalTV has been around for less than four years. But the timing is certainly right for it, and its rivals, to begin building greater scale on a global basis. eMarketer has projected that by 2015, 76 percent of internet users, or 195.5 million people will be watching online video each month. In the same period, it predicts online video advertising spending will surge from $1.97 billion to $5.71 billion in that period, suggesting that companies in the space will be looking for more VC money and more acquisition targets over the next few years.