The Morning Lowdown 04-12-11

» (NYSE: NYT) visits are off as much as 15 percent a day since the debut of its paywall. (paidContent)
»  Former Nielsen b2b mags Adweek, Brandweek and Mediaweek will be combined into one single magazine starting next week. (NYT)
»  Hearst is forming a joint venture with producer Mark Burnett (Fishbowl NY)
»  Amazon (NSDQ: AMZN) is telling the music labels to quit crying about the cloud and start cashing royalty checks (MediaMemo)
»  AOL/HuffPo shutters Download Squad (ZDNet)
»  Is social media too engaging for its own good? (AdAge)
»  The New Yorker uses a ‘like-gate’ to find fans of long-form journalism on Facebook. (Poynter)
»  Ten things the media either gets wrong or doesn’t know about the Winklevoss twins. (Betabeat)
»  Viacom’s Philippe Dauman is America’s top-paid CEO. (NYT; TheWrap)
»  Paul Ceglia, aka “The Guy Who Says He Owns 50% Of Facebook,” has filed a boatload of new evidence — and it’s “breathtaking.” (Business Insider)