You Can Buy an Old Dog(ster) For New Tricks

Dogster CEO Ted Rheingold

Dogster, the old-school social network for dog and cat owners has been purchased by Say Media in the first deal for the recently created content and advertising company. Say Media was created last September when blogging platform SixApart was swallowed by video ad network VideoEgg. The value of the Dogster deal was undisclosed, but for the pet-oriented social network with more than 1.5 million visitors a month, the sale shows that there’s still some life in a few Web 2.0 companies that are worth shelling out at least some bucks for.
The service will continue under Say Media as one of its content brands. For a blast from the past, check out Om’s interview with Dogster CEO Ted Rheingold below where he disclosed that in 2009 the company logged sales of around $3 million and $500,000 in earnings.
Photo of Ted Rheingold courtesy of Joi Ito via Flickr.