Postling: Simple, One-Stop Social Media Management
onApril 22, 2011
These days, everything is distributed: our teams and co-workers, our customers and clients, and even our networking efforts. You can live in San Francisco, have an assistant in New York, and serve clients in London. It’s also possible to have many followers on Twitter and Facebook, and tons of posts and comments written about you or your company on a daily basis around the web. Somehow, you have to find a way to manage all that interactivity, and keep your team, your customers and your followers in the loop as well. It’s a lot to handle, and it can easily become overwhelming.
Enter Postling, a centralized dashboard for organizing, managing and tracking all your social media efforts so that you can engage with your entire online community from one location.
Post and Respond
Postling enables you to post to your blog, schedule tweets and respond to comments using virtually any social media outlet. You can write a post once and publish to all your social media accounts at the same time, including Facebook, Twitter, LinkedIn, Tumblr and Flickr (s yhoo).
Organize and Schedule
You can group your social media accounts by brand so that you can stay organized and work efficiently, which comes in handy if you own more than one business, have multiple locations, or want to manage your business and personal accounts from the same place.
On top of that, you can also connect multiple users to your accounts so that assistants and team members can post to your social networking and media outlets, too, and with granular permissions for every person, you can easily protect your privacy by only allowing access to certain accounts.
Another helpful feature of Postling is its ability to schedule posts, which means you can write posts ahead of time, then schedule when you want them to be published.
Postling also gathers all the comments your readers leave on your blog, Facebook, Twitter, and other platforms and organizes them in a single place, making it easy to respond across all social networks without having to access multiple sites.
The Postling dashboard provides an overview of your recent posts and the comments they receive, and each comment gives you the option to reply directly to the correct account. Comments are threaded, so it’s easy to understand the flow of a given conversation and chime in at any point.
You can monitor what people are saying about you and your business by tracking your streams, RSS feeds and reviews from around the web, such as Yelp and CitySearch, and with email alerts of comments, you won’t miss anything.
The Postling analytics dashboard allows you to gauge the effectiveness of your social media and networking efforts by showing which days your posts are most effective, as well as your post-to-comment ratio.
Postling currently supports integration with most social networking and media platforms — including Facebook, Twitter and LinkedIn — most major blogging platforms, as well as YouTube (s goog), Flickr, Bit.ly, Yelp and CitySearch.
The starter plan is free and includes one account per social network; if you need more users and accounts, Postling’s has plus ($9/month) and premium ($49/month) plans.
Of course, Postling’s not the only app that enables you to work with multiple social media accounts. Alternatives include tools like TweetDeck, CoTweet, HootSuite, and Engage121, but Postling’s ease of use, along with the number of platforms it supports, makes it my preferred choice.