Today in Social

Professional social networks are in the air. Spiceworks, that cleverly offers free basic network monitoring and management tools to small business IT paid for by vendor advertising, raised $25 million. Spiceworks has been adding social networking features lately, and Stacey Higginbotham says it’s working on group buying functions. Matthew Ingram takes a look at Hashable, whose professional connections network has better real-time and geo-tracking features than LinkedIn. A few weeks ago, LinkedIn upgraded its platform with APIs and services for sharing profile and company info, and for sign-in. Those features may encourage LinkedIn usage and help it play a role in identity authentication. But Hashable’s approach to connections management feels like something LinkedIn – or Google or Microsoft, for that matter – should be doing.