Cox Jumps On the TV Everywhere Bandwagon

UPDATED Cox Communications is the latest cable provider to join the TV Everywhere party, introducing a new site that will enable its subscribers to view tens of thousands of videos online. Cox subscribers can now sign in to and gain access to more than 15,000 pieces of content from cable and broadcast networks.

With the launch of the new video portal, Cox is joining a number of operators and programmers that are offering authenticated access to on-demand and even live content online under the auspices of TV Everywhere. The portal will have a mix of broadcast content from ABC, (s DIS) Fox (s NWS) and NBC (sourced from Hulu), as well as content from cable networks TBS, TNT, TruTV, Adult Swim, HBO, EPIX, Cinemax and Vutopia. At launch, Cox TV Online will have between 15,000 and 20,000 pieces of content, with the number of assets fluctuating over time as titles are added.

Time Warner (s TWX) and Comcast (s CMCSA) announced their plans for TV Everywhere nearly two years ago, with the first services being officially launched at the end of 2009. But while Time Warner properties — in particular HBO and Turner stations — have embraced the strategy, the broader industry has been slow to roll out TV Everywhere services. The HBO Go broadband service today is only available to about half of all cable subscribers, which Time Warner hopes will increase to about 70 percent by the end of the year available to about 80 percent of HBO subscribers, but other providers aren’t moving as quickly. Adding HBO Go availability to Cox subscribers will boost that percentage: With about 5 million customers, it is the fifth-largest pay TV provider in the U.S., behind Comcast, DirecTV, (s DTV) Dish Network (s DISH) and Time Warner Cable. (s TWC)

In our limited testing, the portal has everything one might expect from a TV Everywhere site once you log in — though interestingly enough, HBO titles launch the HBO Go website. Same goes for Vutopia. Meanwhile, broadcast shows from Hulu, as well as cable network shows from TBS, TNT, Adult Swim and Epix, launch in embedded browsers.

For now, Cox TV Online is only available on PCs, with the exception of networks like HBO, which have their own multiplatform apps. Epix, for instance, is available on more than 100 connected devices, including the Blackberry PlayBook, connected TVs and Blu-ray players from Samsung, Google TV devices, Roku broadband set-top boxes and Android tablets from Motorola, HTC and LG. And HBO recently released apps for iPad, iPhone and Android mobile devices.