Apps Dominate Mobile Data, But You Can Also See The Cloud Appeal For Apple

Research released this week from Nielsen showed that Android is continuing its domination of the smartphone scene in the U.S. — it now makes up 36 percent of all smartphone usage in the country — but when it comes to what people are doing on smartphones, all platforms, it seems, are more or less alike.
The data shows that Android users eat up a whopping 582 megabytes of data per month, taking the crown for most data usage of all smartphone owners. In terms of what gets eaten up, however, the OS seems somewhat less relevant: across all of the most popular smartphone platforms, apps make up more megabyte consumption than any other form of mobile data.
What’s less clear is whether that is down to actual popularity of apps, or whether apps simply are more data intensive than other kinds of mobile content. Chances are that it is a combination of the two, which is why Apple’s move into cloud-based streaming could be very timely. It turns out that the second-biggest use of mobile data is in the area of music and radio streaming, a service that Apple (NSDQ: AAPL) is very likely to announce next week during the WWDC, in the form of iCloud. It’s an area that is already getting some traction with users, and is crying out for a more efficient way to be delivered. Notably, full-track downloads are significantly less popular: