Apple iBookstore News From The Week

Though iCloud got the most attention at WWMD, Apple (NSDQ: AAPL) also announced some new iBookstore details. They include:

Download numbers are up: Steve Jobs announced that 130 million e-books have been downloaded from the iBookstore — a 30 percent increase since March, when Apple last provided download figures. The figure doesn’t distinguish between free and paid downloads.

Updates: iBooks 1.3 was released. The update includes a read-aloud feature using a real narrator’s voice for select children’s books. Enhanced e-books will also now automatically play audio and video.

iTunes 10.3 integration: The iBookstore has been integrated into iTunes 10.3, but iBooks are still only readable via iOS–there’s no desktop iBooks app. Digital Reader points out that iBooks being integrated into iTunes makes them searchable via Google, something that previously wasn’t possible. That could improve discoverability and downloads of titles in the iBookstore. But considering that a fair number of people (17 percent according to Bowker PubTrack Consumer’s most recent survey) still read e-books from their computers, Apple might want to add an iBooks app for Mac OS X sometime soon.