What’s A Facebook Fan Worth? 20 Site Visits, New Stats Say

Everyone’s chasing Facebook “Likes”, but what does that verb really mean?

“Within retail, each new fan acquired will drive an additional 20 visits to a retailer’s websites,” according to Hitwise analyst Robin Goad.

Hitwise, which measures website hits from traffic data supplied by ISPs counting eight million UK customers (methodology), has combined data from its Shopping and Classifieds category with data from the social marketing monitor Techlightenment.

“(We) benchmarked visits to those websites against the number of fans those brands had on their Facebook page,” Goad writes.

The findings also show web users are 54 percent more likely to actively search for a retailer website following a Facebook visit.