Open Road Launches “Summer Steals” Promotion Across E-Bookstores

Publishers’ experiments in e-book pricing continue: Open Road Integrated Media today launched “50 Summer Steals,” a two-week promotion pricing over 50 of its e-books between $0.99 and $4.99. The promotional prices are valid across Amazon (NSDQ: AMZN), Apple (NSDQ: AAPL), Barnes & Noble (NYSE: BKS), Kobo, and Sony (NYSE: SNE) through July 12. Open Road is running dedicated ad campaigns for Summer Steals at over 30 sites, including Facebook, The Awl, Pandora (NYSE: P), and YouTube.

The 50 Summer Steals website also includes additional content for each day of the promotion: Daily 1,000-word excerpts; an interactive map based on locations in the e-books; and videos with details about the books’ authors. Today’s excerpt is from Rosemary’s Baby by Ira Levin.

The promotion is aimed at readers deciding which e-books to buy for the holiday weekend and summer vacations. Featured titles are divided into categories including fiction and literature; mysteries and thrillers; nonfiction; “empowering women writers”; “reads for the soul”; sports books; and children’s books.

“This is our first and largest aggregated, cross-promotion,” said Rachel Chou, Open Road’s chief marketing officer. Open Road previously participated in Amazon Kindle’s Sunshine Deals, and Chou said the company was “very excited” about the results of that promotion, but had already been planning 50 Summer Steals for “quite awhile” before Sunshine Deals ran.

Open Road Integrated Media is the digital publisher and multimedia content company co-founded by Jane Friedman, former CEO of HarperCollins, in 2009. It has published e-books by authors including William Styron, Pat Conroy, and James Jones, and partnered with companies including Akashic Books (Go the F*ck to Sleep) and Thomas Nelson. The company also has book-to-film adaptations, including Styron’s Lie Down in Darkness, in development.