Today in Social

It feels like Friday is “Future of Media” day. Matthew Ingram reviews a series by The Economist on the topic. Why does it think fragmented, audience-driven media mandates more attention on readers than on advertisers? Doesn’t it make sense that a key media conglomerate skill will have to be aggregating and selling audiences? Feels like that’s happening already. By the way, which do you think is more – or less – interesting: the future of blogging or of long-form content? I’m intrigued by Om’s “Alive Web” concept. Though it applies to communications via Google Hangouts, he introduced the concept in a music context. Live consumption dominates Twitter today, but perhaps that’s less due to user demand and more a function of a search and archiving failure. Inquiring moguls want to know.