Today in Mobile

The carrier-led mobile payment initiative Isis scored a big win today,¬†announcing new deals with Visa, MasterCard and American Express alongside its existing partnership with Discover. The newfound collaboration contrasts markedly with Isis’s initial strategy, which was to deploy a platform that would compete with existing credit and debit programs and force most consumers to create entirely new accounts. I think most consumers would have balked at that requirement,¬†but tying a mobile component into existing accounts should help boost uptake considerably.