The Morning Lowdown 08-08-11

»  News Corp.’s Soft Power in the U.S. (David Carr/NYT)

»  20% of the UK online population use iPlayer. Here’s how the BBC plans to grab the rest. (The Next Web)

»  Starz Gets Boost From BBC (WSJ)

»  2020: Still the Year of the iPad (AllThingsD)

»  Groupon Will Drop Its Sketchy Accounting Metric From Its IPO
(Business Insider)

»  Mediabrands Ventures Revamped As 3 ‘Brand’ Groups (Mediapost)

»  Webtrends Buys Media Temple-Backed Realtime Analytics Firm Reinvigorate (Techcrunch)

»  Why Marketers Shouldn’t Worry About Wall Street’s Late-Week Panic Attack (AdAge)

»  The stupidity of our current media age (print-digital edition) (Steve Outing)

»  ‘So far, the most fertile ground for journalism innovation is California’ (Romenesko)

»  Anonymous Condé Nast Spy Tweets About the Editors in the Elevator (NY Observer)