New AWS offerings may entice the enterprise

In addition to enhancing privacy, dedicated circuits will generally result in more predictable data transfer performance and will also increase bandwidth between your data center and AWS.

Jeff Barr, evangelist for Amazon Web Services, sees plenty in the company’s new Direct Connect product that will interest anyone considering ways to exploit cloud computing without threatening — or replacing — their existing IT investment.

Just one of three announcements from Amazon last week, Direct Connect lets customers with equipment in an Equinix data center in Virginia link it (securely, and with high bandwidth) to virtual machines running inside Amazon’s US-EAST region. Enterprise IT is used to dealing with IBM, HP, Microsoft and others. A degree of trust already exists, expectations are already managed and in many cases the enterprise may already be using an IBM or HP data center for co-location, disaster recovery or hosting. As these established providers of IT services extend their cloud ambitions, they are increasingly going to compete with Amazon for the attention of the same executives. Direct Connect gives Amazon the means to match competitors with its own hosting and co-location solutions.

To read more about whether the new AWS features will be strong enough for enterprise CIOs to place their faith in Amazon and the public cloud, see my latest weekly update at GigaOM Pro (subscription required).