Kids’ Clothing Private Sales Site Zulily Raises $43 Million

Zulily, the private sale site for moms, kids and babies co-founded by two former Blue Nile execs, has received $43 million in funding, bringing the total amount raised by the company to over $50 million.

The latest round of funding comes from Meritech Capital Partners, which has also invested in companies like Facebook, Zipcar and PopCap.

Zulily features deals on boutique brands like Hazel, Phil & Teds and Kate Quinn Organics for babies and kids and SPANX and Charles David for moms. The site also sells home goods, baby gear, books and toys.

Zulily was founded in 2010 by Mark Vadon, chairman and founder of diamond, engagement ring and jewelry website Blue Nile, and Darrell Cavens, former SVP of marketing and technology at Blue Nile, shortly after both became fathers.

Other private sale sites have also received funding in recent months. Home decor deal site One Kings Lane raised $23 million in February, and ideeli got $41 million in April.