Why Obama’s electric vehicle goal will be hard to reach

We’ve heard of bullish forecasts for electric cars, but we also have seen reports about the coming of an oversupply of lithium-ion batteries. Managing the supply and demand — as well as expectations — can be tough for any industry, but it might be extra difficult for the new, electric car market. Our Green IT curator, Adam Lesser, said demand is definitely there, but the trouble is with the supply.

In his Today in Green IT post, Adam pointed to a write-up by Pike Research that discussed the impact of production delays and pricing issues. The result is that we might end up seeing about 667,000 plug-in electric cars sold by 2015, and that figure will fall short of President Obama’s goal of 1 million vehicles.

To read more about what Adam’s thinking and writing about these days, check out GigaOM Pro.