Slip-Sliding Away: Max Levchin Leaving Google As Social Priorities Change

Google’s social reinvention under CEO Larry Page has claimed another victim. Slide founder Max Levchin is leaving the company after Google (NSDQ: GOOG) decided to chop most of the products under his domain as it consolidates its social-media strategy around Google+.

AllThingsD reported Thursday that Levchin’s departure accompanies the closing of multiple social applications developed by Slide before and after its acquisition by Google last year. Slide confirmed on its blog that apps like Slideshow and SuperPoke Pets were shutting down and said it would provide ways for users to export their data from the apps.

Slide’s apps weren’t particularly popular, but Google’s real intention behind paying over $200 million for Slide was to get Levchin–one of the founders of PayPal and a director at Yelp–on board. As noted in the report, however, Google has finally hit its social jackpot this year with the launch of Google+ and the Slide projects are not a part of that effort. Page has also brought a new level of focus to Google since taking over as CEO, paring down the company’s famously wide-ranging efforts to dedicate its engineers toward projects with a better chance of paying off in the long run.