Today in Connected Consumer

The New York Times has a rare good-news story for Netflix this morning, reporting that the beleaguered streaming company has inked a deal with DreamWorks Animation to begin offering the studio’s new movies and TV shows in the pay TV window starting in 2013.  The story even includes an explicit vote of confidence in Netflix from DreamWorks chairman Jeffrey Katzenberg, who calls Netflix’s controversial decision to split up its DVD and streaming businesses “a very tough and very strategic call that will ultimately prove to be the right one for long-term success.” Greg Sandoval of CNET, however, takes the Times to task for buying Netflix spin, arguing there’s less to the deal than meets the eye. I think NewTeeVee’s Janko Roettgers gets it about right: the deal is important for what it says about how Netflix is licensing content these days.