Today in Social

The Internet Advertising Bureau’s numbers for U.S. online advertising for the first half are out. According to the IAB and its partner-in-data PricewaterhouseCoopers, overall sales were up 23 percent to nearly $15 billion. Both search ($7.3 billion) and display sales ($5.5 billion) grew at 27 percent rates, while classifieds and email both shrank. Cost-per-click revenues outpaced impression-based brand advertising. It’s pretty clear that TV spending is not shifting online, even with the growth of potential branding inventory like online video or social media. But there’s no question that online is much healthier – even in a lousy economy – than other media.