Today in Connected Consumer

The new Kindle Fire may look a lot like a re-branded PlayBook, but it’s far from the “stopgap” product release some had speculated. Rather than designing an iPad-wannabe — sure to be crushed by Apple — the Kindle Fire is a different animal altogether that happens to share a form-factor with Apple’s tablet. Its innovative could-driven Silk browser also adds a technological wrinkle the iPad doesn’t yet have. Bottom line: Amazon doesn’t need people to stop buying iPads for the Kindle Fire to succeed.