Keek raises $5.5M for short video messaging service

Hey, remember that short video messaging company I wrote about the other day? The one with the funny name, based in Canada? Yeah, that one. Well, it’s raised some money in an effort to boost its chances in a very crowded market.

Keek announced on Wednesday that it has raised $5.5 million in a financing round led by AlphaNorth Asset Management and Plazacorp Ventures, with PowerOne Capital Markets Ltd. acting as agents.

Keek is one of many startup vying to become the Twitter for video status updates.” The company allows users to shoot short video messages (up to 36 seconds) called keeks from a webcam or mobile app and upload them to its site. They can then interact with a community of other users, by “re-keeking” their messages or responding to them as they would on Twitter — but with video!

If the pitch sounds familiar, that’s because there are a number of other companies doing similar things. Keek is going up against startups like Tout, Vloggo and VYou, all of which enable some form of short video messaging or video status update among their users.

With $5.5 million in the bank, however, Keek seems fairly well-positioned to invest in engineering and marketing to get the word out about its service. The company, which is based in Toronto, already has about 30 employees working on the service.