Felicia Day turns to Hangouts to promote new show

Web series veteran Felicia Day will promote her new online show Dragon Age: Redemption with a unique twist on Google+ Hangouts (s GOOG): The actress will be experimenting with something she dubbed Hangout Housecalls this coming Tuesday.

Day is promising to visit as many Hangouts of her fans within a three-hour window as possible. She announced the house calls on Google+, where she explained:

I’ll answer questions about the show and we can even pose for a photo that you can screencap and post later! Cool? Cool.

The Dragon Age: Redemption house calls will kick off with a post on Day’s Google+ profile on Tuesday at 10 a.m. PST that will ask viewers to post links to their Hangouts in the comments. Day will then click through those links, visiting one Hangout after another.

Hangouts have become a kind of killer feature for Google+ in recent months, and Google has been capitalizing on the popularity of its group video chat service by adding a broadcast option that makes it possible for an unlimited number of viewers to follow a Hangout.

The company has promoted some of these Hangout broadcasts aggressively, going as far as linking to a will.i.am-hosted Hangout from its Google homepage. This weekend, Google facilitated another popular Hangouts broadcast, featuring the two Nobel Peace Prize winners Desmond Tutu and the Dalai Lama.

However, while popular, these broadcasts have been missing some of the interactivity and intimacy that makes Hangouts so special. Day’s house call experiment, on the other hand, plays with this intimate element, which could make for a much more interesting experience for its participants. And who knows? Maybe we’ll see political campaigns utilizing these kinds of house calls next.

Want to learn more about the growing importance of Hangouts and other aspects of the alive web? Then check out our Roadmap Conference, coming up on Nov. 10 in San Francisco.