DaCast’s new SaaS business model: Streaming-as-a-service

DaCast has long given broadcasters a way to stream live video, but now it’s looking to make it even easier with a new offering it calls “streaming as a service.” With a flexible pricing model and easy set up, it hopes to find a sweet spot between enterprise platforms like Brightcove and free live streaming services like Ustream.

DaCast offers a self-serve offering for broadcasters who want freedom and flexibility in serving up live streams of their videos, with a pay-as-you-go model without any contracts or monthly commitments. DaCast’s solution offers everything a broadcaster might want from such a platform, including an integrated player, Facebook embedding, transcoding, analytics and a merchant account for monetization. The idea is that if you make live streaming easy to do and inexpensive to set up, it’ll become more practical for broadcasters to take advantage of the platform.

One key to DaCast’s streaming-as-a-service business model is that broadcasters only pay for the amount of video that’s actually delivered, rather than paying a monthly license fee to use its platform. As a result, it offers an alternative to expensive video platforms like Brightcove or Ooyala.

DaCast also provides more flexibility for first-time broadcasters than some free live streaming platforms like Ustream or Livestream. Stephane Roulland, CEO of DaCast, said in a phone interview that the platform is not only easy to use, but gives broadcasters the ability to monetize their live streams, either through subscriptions, pay-per-view options or the ability to add their own advertising to their streams.

DaCast, which has offices in Paris and San Francisco, believes that’s a message that resonates with customers, and so far has signed up more than 3,500 broadcasters to use its self-serve platform. The company currently has 11 full-time employees and has raised $1.6 million in funding to date, but is looking to add more with a Series A round of financing.

Photo courtesy of Flickr user Esparta Palma.