Zynga reveals more IPO details

Zynga on Thursday revealed more details about its upcoming initial public offering. In a revised S-1 filing to the Securities and Exchange Commission, the social gaming company said it will list its shares on the NASDAQ stock exchange under the four-letter ticker “ZNGA.”

Zynga’s choice to list on the NASDAQ is a coup for the stock exchange. For years, NASDAQ has been known as the stock exchange of choice for tech companies, but the New York Stock Exchange (NYSE) gained ground in recent months when two Internet firms opted to hold their IPOs on the NYSE: professional social networking website LinkedIn in May and Internet radio pioneer Pandora in June. With Zynga looking to raise up to $1 billion in its IPO, NASDAQ has landed a big fish to show that it’s still a major player in the tech IPO game.

Zynga CEO Mark Pincus

The company also disclosed more details in the filing about the revenue it generates from individual games, and not surprisingly, the fastest growing properties in its game portfolio are also its best known: FarmVille, FrontierVille and CityVille. Zynga wrote:

“Online game revenue increased $271.5 million from the six months ended June 30, 2010 to the six months ended June 30, 2011. FarmVille  FrontierVille and CityVille accounted for $76.6 million, $70.5 million and $46.6 million of the increase, respectively… All other games accounted for the remaining net increase of $77.8 million.”

Zynga also made headlines earlier this week. On Monday the company held its first big press event since it filed for an IPO in July, Zynga Unleashed. Zynga’s Pre-IPO status puts the company in a legally mandated “quiet period,” so the company’s CEO Mark Pincus kept the event’s focus squarely on product announcements rather than on Zynga’s business or financial details. But the updated S-1 shows that despite the current shakiness of the economy at large, Zynga is still proceeding toward a public listing, full speed ahead.