Proferi morphs into Tidemark, launches cloud-based EPM

Proferi today emerged from stealth mode with a new name — Tidemark — new money, and a new cloud-based enterprise performance management platform and applications tailor-made for mobile users.

The Tidemark Enterprise Performance Management Platform promises to bring real-time analytics to business users wielding iPads and smartphones — not just Excel jockeys in the CFO’s office who typically have access to IBM (s IBM) Cognos, Oracle (s ORCL) Hyperion or other legacy EPM products, said Christian Gheorghe, co-founder and CEO of the Redwood City-based Tidemark.

Tidemark’s offering is built atop Terremark’s (s VZ) cloud computing infrastructure, using Cloudera’s Hadoop distribution, VMware (s VMW) virtualization and SnapLogic middleware that connects existing on-premises applications to the cloud, he said.

The goal is to offer business users, not just financial people, faster analysis of their data. “With today’s volatility — with the market up and down 3 percent in the last month, companies need a faster way to make forecasts,” Gheorghe explained.

Gheorghe, who spent two years at SAP (s SAP) after the German enterprise software giant bought OutlookSoft, knows a little something about the need to move past legacy software. Another big enterprise software name, PeopleSoft founder Dave Duffield, was an early Proferi investor.

Tidemark also just closed Series B financing from current investors including Greylock Partners, Andreessen Horowitz and Duffield, with new money from Peter Currie, president of Currie Capital (and former CFO of Netscape Communications), and Phil Wilmington, former co-president of PeopleSoft and another OutlookSoft alum. Total venture funding now stands at about $11 million, about half of which came from the latest round.

Image courtesy of Tidemark.