Backblaze now backs up whatever you’ve got

If it’s possible to make “unlimited” storage more unlimited, Backblaze says it has done so with the latest release of its online storage service. Users can now store bigger files than before or even whole virtual machines (VMs), for the same $5 per computer per month price Backblaze charged before.

Cheap-and-easy cloud storage has become a heated battleground both in the consumer and business computing realm, with companies like Carbonite, Dropbox and duking it out for both business and home users.

With Backblaze 2.0, users can now blow by the previous 9GB file size limit and store files of unlimited size. In fact, they can now store whole VMware (s VMW) images or other VMs for the same cost, said Gleb Budman, co-founder and CEO of Backblaze.

For most consumers, the old 9GB file size limit was probably not a big deal since most files don’t hit that limit — although people wanting to save Blu-rays would have had an issue. The new version also eliminates restrictions on file types. The older version was coded not to accept .iso or some other system files.

Another new perk is automatic throttling that checks the user’s available bandwidth. “We never want to use 100 percent of the bandwidth available since we want to leave something for other applications, but we check the bandwidth and adjust based on what’s available,” Budman said.

As Derrick Harris reported in July, Backblaze can offer such cheap services because it built its own infrastructure — its own white box servers, its own storage software layer — because it found alternative infrastructure, including Amazon’s (s AMZN) S3 storage service, was too expensive.

Image courtesy of Backblaze.