Confirmed: Groupon prices shares high at $20

Updated: It’s official. Groupon is going for $20 per share when it debuts tomorrow on the Nasdaq stock exchange.

Groupon has set the final price for its impending initial public offering on Friday at $20 per share, AllThingsD’s Kara Swisher first reported, followed by other news outlets . That’s higher then the Chicago-based daily deal website’s previous estimated per share price of $16 to $18.

The rumored share price will give Groupon an overall market capitalization of $12.6 billion, well above the projections some Wall Street analysts have made of the company’s value. And as Scott Austin from the Wall Street Journal put it: the valuation is nearly half of Google’s $24.6 billion at IPO.

But of course, the beauty of the stock market is that ultimately the larger investing public decides how much a company is worth — regardless of what the experts say. Tomorrow could be a very interesting day for people in both the tech and financial spheres.

Groupon is only offering 34.5 million shares in its IPO, which is just 5.4 percent of the company’s 637.3 million shares outstanding. At $20 per share, the company will raise $680 million.