Take that, Nook: Kindle Fire will have Netflix, too

Amazon (s AMZN) officially confirmed Wednesday morning that owners of its new Kindle Fire tablet will have access to Netflix’s (s NFLX) video subscription service as soon as they receive the device next week. The company also highlighted a bunch of other high-profile Android apps available on the device, including Pandora, (s p) Twitter, Facebook and Rhapsody as well as games from Zynga, EA, (s erts) Gameloft, PopCap and Rovio — and said that there would be “several thousand” apps available.
This announcement comes just days after the introduction of the new Nook from Barnes & Noble, which will have a Netflix app pre-installed. Amazon’s press release came complete with a statement from Netflix Bizdev VP Bill Holmes, who was quoted saying:

“We’re excited to team up with Amazon to give what we think will be a huge community of Kindle Fire owners the opportunity experience all that Netflix has to offer. We’re certain that our members will have a great viewing experience on Kindle Fire.”

The Netflix app on the Kindle Fire will directly compete with Amazon’s own Prime video subscription service, to which the company has been adding a lot of new content in recent months. However, Netflix and its 24 million subscribers are just too big of a force for Amazon to ignore.
Of course, Amazon is in somewhat of a similar relationship with some of the music apps highlighted in its announcement. The company has been selling MP3 downloads for years and is now running its own music locker service — but that doesn’t stop it from embracing services like Rhapsody and Pandora.