Box Office Revenues Propel Viacom, As Advertising Sees Decent Gains

The third movie in the Transformers franchise helped boost Viacom’s revenues in its FY Q4 results both at the box office as digital distribution dollars contributed “ancillary” growth to the filmed entertainment segment’s 46 percent quarterly revenue rise. Meanwhile, the Media Networks segment, which includes MTV and Comedy Central, grew nicely with an 8 percent gain and a similar increase in advertising dollars.