Kontagent gets $12M to keep score on the social web

Kontagent on Thursday announced it has raised $12 million in fresh venture funding.
The round serves as Kontagent’s Series B and was led by Battery Ventures with the participation of existing investors Maverick Capital and Altos Ventures. This brings Kontagent’s total VC investment to $17.5 million. The company says it’ll put the new money toward research and development on deep tech such as big data processing and predictive analytics tools.
Kontagent makes a software platform called kSuite that lets companies track their performance across the social and mobile web. In simple terms, the company says it aims to provide “Google Analytics for the social web.” Its customers currently include EA and Warner Brothers.
At four years old Kontagent is one of the pioneers in the social web analytics space, but today it is not without competitors: Mixpanel, Chartbeat, and Radian6 are just a few products that do a similar thing. Kontagent’s aim to increase its focus on deep technology and the buzzed-about big data space is a smart move as its competitive landscape heats up.
Correction: An earlier version of this story’s headline incorrectly incorrectly reported the amount raised as $14M; this has been updated.