Today in Green IT: Design matters

The Nest thermostat — designed and created by the iPod architect Tony Fadell — stands out among the crowd of home energy products, says GigaOM Pro’s Green IT analyst Adam Lesser (subscription required). Why?

  • They started with design, not sustainability.
  • They are marketing to the consumer.
  • They are building an end-to-end product.

If Nest manages to connect with a wide audience, it could do what Tesla did for the EV and what Fadell previously did for portable music: It could take something ordinary and make it beautiful, easy to use and, yes, energy saving.
To read the complete article check out GigaOM Pro.