New York Times Expands Into Freemium Apps With ‘Election 2012’

As it has done on its website, the New York Times (NYSE: NYT) is experimenting with a mix of free and paid content through its standalone news apps. The newspaper’s new “Election 2012” political news iPhone app is free to download, but most of its content is only available to subscribers.

The app provides election news both from the Times and its political blogs and from sources around the Web (which, for now, just seems to mean links to various news outlets’ political sections), as well as a collection of campaign data. The app itself is free to download, and includes free access to the top six news stories.

The app’s full content, however, is available only to subscribers. Non-print subscribers have two options: A subscription to plus smartphone apps for $14.99 per month, or “All Digital Access,” including, smartphone apps and tablet apps for $34.99 per month. All Digital Access is included with home delivery subscriptions.

Last month the New York Times released an iPad app, “The Collection,” which collects the paper’s fashion and style coverage, that is entirely free now but will require a subscription for most content starting March 15, 2012.