Today in Social

Jive Software, that offers social networking for enterprise collaboration and marketing, made its debut as a public company today, opening at $15.12, 27 percent above its $12 IPO that valued it at $600 million. The company had losses of $38 million off of about $55 million in sales for the first 9 months of the year. Jive has been an early leader in what Salesforce.com calls the social enterprise, a space that’s starting to look crowded with startups and big players alike. Jive is wisely building out services that support different functions like marketing, customer support, collaboration and data analysis off its core platform. This is critical for differentiation in a market with common social networking technologies that can be used both for community marketing and enterprise collaboration.