Unruly Raises $25 Million For Social Video Advertising

Already in our headlines today for a hiccup over its Google (NSDQ: GOOG) Chrome campaign, Unruly Media, which makes video campaigns designed for social sharing, has announced a $25 (£16.04) million first VC funding round to fund international expansion.
The money comes from Amadeus Capital Partners, Van den Ende & Deitmers and the UK’s Business Growth Fund, a £2.5 ($3.89) million fund formed by five banks.
London-headquartered Unruly, with 100 staff across nine offices, claims to have done 1,400 campaigns including T-Mobile’s “Life’s For Sharing” and Evian’s “Roller Babies”. The company says it has been profitable since 2009 and 2011 full-year revenue was $25 (£16.04) million.
Unruly campaigns use its RAMP platform and the company operates the Viral Video Chart, which is syndicated to news publishers.
Torch Partners and Orrick, Herrington & Sutcliffe LLP advised on the deal.