Today in Social

Observers expecting 30 percent revenue growth from Google were disappointed by 25 percent. Paid clicks were up over 30 percent but the average fee was down – Google blamed volume growth, foreign exchange rates and format changes, rather than mobile search as called out by some analysts. Buzz surrounded Google’s display business, as if this is something new. Google’s growth here is coming mostly from what it’s always done, that is, sell direct marketing ads served up on content rather than search results. Google just didn’t formerly call out that business. No doubt it’s also selling a few more ads on YouTube and Doubleclick isn’t all cost-per-click. But don’t interpret this as major strides in brand advertising until we get more info from Google. But clarity on earnings calls isn’t really a Google priority.