Today in Social

Derrick Harris writes a reasoned analysis of changes Google made to its privacy policy. Partly driven by government supervision, Google simplified and consolidated policies across many of its services. That enables the company, for instance, to use search data from signed-in Gmail users to power YouTube recommendations and vice-versa, if you can do a three-way vice versa. A lot of observers huff and puff over Google widening its data net. And some headlines are quite misleading – yes, users can opt out, for example by searching without being signed in to another Google app. It’s trendy to pile on Google this week, but its new policies are simpler and clearer than they were before. And won’t most users think seeing a targeted ad is preferable than one that isn’t?