Industry Moves: ESPN; Yahoo; Wikia; AdoTube

ESPN: The sports network is seeing a reorg: John Kosner has been promoted to EVP, digital and print media, from SVP and GM of the divisions. Marie Donoghue has been promoted to SVP, global strategy, from SVP, business affairs and business development. Meanwhile, longtime leaders John Wildhack and Norby Williamson will switch roles. Wildhack is now EVP, production and Williamson is EVP, programming and acquisitions. The four executives will continue to report to President John Skipper.
Yahoo: MaryBeth Malcolm has been promoted to senior director, Yahoo (NSDQ: YHOO) category development and marketing solutions. The company also announced two new category leads: Debbie Menin to lead entertainment and travel, and Karina Montgomery heading up CPG/FMCG and health. Menin and Montgomery report to Malcolm, who reports to Elizabeth Ritzcovan, VP, marketing solutions. Throughout her tenure at Yahoo, Malcolm has overseen development of advertising programs on the Yahoo Homepage, Mail, Messenger, Mobile, Finance and Flickr. Previously, Montgomery was VP, sales development at SocialVibe, while Menin was entertainment practice head at AOL.
Wikia: Hilary Goldstein joins as gaming category manager and Eric Moro is now entertainment category manager. They’ll lead Wikia’s community by curating and creating content as well as industry partnerships. Goldstein was previously editor-in-chief of IGN Games, while Moro was editor-in-chief of IGN’s movies, TV and Blu-ray/DVD site.
AdoTube: Thomas MacLean has been hired to lead the new Detroit office as VP of sales. He previously was strategic accounts manager at Kontera. AdoTube also has new account executives, Bia Parente and Carter Wall.