Startup takes on cloud overprovisioning

Cloudyn, an Israeli startup, says its new SaaS service can help businesses stop buying more public cloud services than they need.
As more companies put workloads on Amazon Web Services(s amzn) or other public cloud infrastructure, many pay for more than they need because it’s hard to track how many instances are deployed and compare scenarios that might be cheaper.
Now a raft of companies like Cloudability and UptimeCloud have sprung up to monitor cloud services. Some — like Cloudyn — say they go beyond monitoring to showing users how to provision cloud workloads in the most efficient way possible.
“We’ll tell you how to change your provisioning to achieve your results at the lowest possible cost. We look at your use patterns and we look at the pricing of the vendor and bring you a cloud configuration map showing you how to save more,” said Cloudyn CEO Sharon Wagner in a phone interview.
The customer — Cloudyn has more than 60 beta testers now — registers its cloud services with the company, which in turn gives them a dashboard showing all their instances, databases, and storage. “Then we monitor the environment and provide web analytics dashboard — the user logs onto our SaaS and the system provides them insights into inefficiencies.”
The system provides a list of possible actions — maybe the company should combine all of its small instances into a specific geography, for example. Or, if the customer is running several instances on the same service, it should consolidate them in one box to get better performance at lower cost, Wagner said.
Cloudyn’s service goes live Monday and will be available free till April 30, 2012. Cloudyn now supports AWS but says it will add Rackspace(s rax), Microsoft Azure (s msft) and GoGrid soon.
Customers can look at their cloud dashboards and get some analytics and notification of usage spikes for free.  After April 30, when they use the service for cloud optimization, predictive analysis and “proactive projection” of cloud scenarios, charges will range from $80 per month to $700 per month depending on the total amount the company spends on cloud services.
The need for such services will grow with cloud workloads, but so will the number of vendors offering them. All of these companies also have to keep an eye on Amazon, which is adding more of its own monitoring and management services as well, although third-party offerings can look at multiple public clouds to provide more of a comparison shopping experience.