Jersey Shore, Dora, iCarly To Amazon Prime Instant In Viacom Deal

Amazon (NSDQ: AMZN) is expanding its Prime Instant Video library in a deal with Viacom (NYSE: VIA), bringing the total number of streaming videos available free Prime members to over 15,000.

The deal brings “thousands” of Viacom episodes to Prime Instant “over the next several months,” including MTV’s The Hills, Jersey Shore, The Hard Times of RJ Berger and several Real World episodes (what, no Teen Mom?); Comedy Central shows like Chappelle’s Show and The Sarah Silverman Program; and Nickelodeon episodes of iCarly, Dora the Explorer, SpongeBob SquarePants and Yo Gabba Gabba.

In Amazon’s Q4 earnings report, the company said it had 13,000 episodes available through Prime Instant Video, so the Viacom deal appears to add around 2,000 episodes.

The company also said that that in Q4 of 2011, “the number of Prime Instant Video streams increased nearly 300 percent” compared to Q3.

Since launching Prime Instant Video about a year ago, Amazon has added content from Disney-ABC, PBS, NBC, CBS, Sony (NYSE: SNE), Warner Bros. (NYSE: TWX) and Fox.