Say what? Google is going to do hardware? LOL!

Google is making an Android-powered entertainment system and will design and sell it under its own brand, according to the Wall Street Journal. This is somewhat like the hit Wi-Fi-enabled music system made by Sonos, a Santa Barbara, Calif.–company. When I read the news, the word that came to mind: amazing!

Amazing, because I just finished a post about Google’s me-too-ism affliction. Amazing, because as MG Siegler points out, the Mountain View, Calif.–based Internet giant will make hardware.

Amazing, because Google thinks that it will actually be able to crack the consumer electronics marketplace. Amazing to think that this company will build a supply chain and manage relationships with retailers and get people to buy it. (Or it can sell directly over the web, much like it did with its Nexus phones — pun intended.) Amazing, considering that the company’s track record on products beyond its core offerings — search, advertising and communication-oriented software — is spotty at best.

Amazing, to see one of smartest companies show such lack of discipline and self awareness. Amazing!

P.S.: By the way, this is the mystery Google device that Stacey Higginbotham reported last week.