Zerto vows to protect virtualized apps

Zerto Virtual Replication 2.0 promises to bring enterprise-class business-continuity/disaster recovery to virtualized environments — at least in the VMware world. Zerto is a Boston-based startup that emerged from stealth mode last spring with the goal of beefing up security of virtualized applications.

As more companies virtualize their workloads to get the best use of their hardware, concern remains about a lack of enterprise-worthy tools to protect those applications and data.

This product, which integrates with VMware(s vmw) vCloud Director, takes aim at applications that run “in and between private, public and hybrid clouds,” according to the company. Zerto’s goal, as reported by GigaOM last summer, was to make backup in virtualized environments as easy as it is with Apple’s Time Machine in the consumer realm.

While the product is just emerging publicly, it’s already in use by Terremark, the big cloud-hosting provider now owned by Verizon (s vz). Zerto’s target market is large cloud services providers (like Terremark) and enterprises that want to virtualize but demand a high level of protection for those bread-and-butter workloads.

“Cloud is becoming a key part of enterprise IT plans, and BC/DR [business continuity and disaster recovery] is an integral part of that,” Ziv Kedem, Zerto’s CEO said in a statement.

Among Zerto Virtual Replication 2.0’s key features is its ability to replicate between multiple sites so that cloud providers can support many customers, and enterprises can protect more than one data center as well as remote offices, the company said. The software is also storage-array-agnostic. The product supports VMware only at present, but given VMware’s penetration in enterprise accounts, that’s not a huge drawback.

Zerto was a LaunchPad Finalist last year at GigaOM’s Structure Conference.

The company is backed  by U.S. Venture Partners, Battery Ventures, and Greylock Partners.

Photo courtesy of Flickr user Anonymous Account.