Today in Mobile

Apple today said it has acquired Chomp, a startup that offers a search engine for users looking for apps in the App Store and Google’s Android Market. While terms of the deal were not disclosed, Bloomberg reports Apple paid about $50 million for the startup, which indicates that Apple truly understands how big a problem discoverability is. Indeed, TechCrunch reports that search and discovery in the App Store will be completely revamped in the wake of the pick-up. That would be a tremendous help in wading through Apple’s warehouse of hundreds of thousands of titles, many of which are garbage and/or copycat apps designed to confuse consumers.