Since it’s all iPad all day, I’ll write about Google. Again. Google remains one of the key players driving web technology, yet it frequently lunges in different directions, often missing its mark. Google announced it was replacing the Android apps store with a collection of stores under the Google Play brand. It rolled up books, music and movies – though YouTube remains a separate entrance to the same content – with apps, begging comparisons with Apple and Amazon. So far, Google is a lousy merchandiser, especially in comparison with Amazon. Google may yet surprise us and break new ground in app and content promotion and discovery. It certainly has the search chops and an ever-growing database of customer data and preferences. But being a retailer has so many inherent conflicts of interest with its search business, I wonder if stores should be prioritized. Platforms and Google+ integration with advertising would be higher on my list.