Today in Mobile

Nielsen this morning said smartphone users prefer the mobile sites of the some of the nation’s biggest retail chains over their mobile applications by nearly a two-to-one margin. That may be a bit surprising considering that apps can offer a richer, more customized experience than mobile websites, which are designed to target a wide range of handsets. But mobile sites are usually easier to find than a mobile app, which can get lost in the massive warehouses that are the App Store and Android Market. So for retailers, the choice is clearer than ever: apps are great, but you should only invest resources to develop them once you’ve built a great website for mobile devices.