ZipList’s Everywhere Recipe Box Lures 1 Million Cooks

When ZipList launched its digital grocery list and recipe clipping service in 2010, it dreamed of becoming the premier destination Website for home cooks. But those dreams were quickly dashed. CEO and founder Geoff Allen said ZipList not only had to face off against a growing number of recipe aggregation and shopping services, like Paprika, Yummly and Grocery IQ, but it found that it couldn’t compete for attention against entrenched cooking brands on the Web, such as the Food Network and Epicurious.