And another new chip for smart homes & appliances

All of you who laughed when I wrote about Samsung’s WiFi enabled washing machines, might have laughed to soon. Soon, there might be WiFi in everything around you. Earlier this morning, Atheros, a division of Qualcomm (s QCOM) launched a new very low power consuming WiFi chip, AR4100P, that is focused on what is commonly known as the “Internet of Things.”
The new “highly integrated 802.11n single-stream Wi-Fi system-in-package with integrated networking stack” is focused on smart home & building controls and appliances. Atheros and other chip companies such as ARM are betting that the Internet of Things will prove to be a new giant market opportunity.